West fuses with East. East meets West. W.E. is a new breed of Style Culture/Design boutique magazine that brings the best of two worlds together. It appeals to readers who are influential and affluent, global in vision and yet individual in taste. W.E. aims to capture the innovative and the inspirational with special focus on the Asian metropolis, and present them through bold design and sophisticated concepts. Anything but a ghettoized ethnic magazine. W.E. initiates our readers in to a hybrid world of the future. As all things Asian increase in global influence across areas of lifestyle, design, fashion, entertainment, culture and philosophy, a premier cultural and lifestyle guide in timely due. W.E. features the modern, creative and diverse selection of talents in Asia that are visionary, provocative and sense enriching. The focus is Asia, but the approach is international. Bringing together both emerging and iconoclastic creators and contributors from around the world, in fields of photography, graphic design, fashion entertainment and media. W.E. offers an unique editorial attitude and original design concept. Our aesthetics is versatile and witty, with no want of sophistication. W.E. advocates a new attitude towards life in 21th century. That is, to globalize the regional and individualize the universal.
