Why Do You Do It? | Call For Artists!





Why do we create art? For what purpose? What drives us?


This question has perplexed humanity for decades, yet a definitive answer eludes us. 

Are we motivated by the idea of fame and wealth, or is there a deeper calling?


From the dawn of civilization, individuals have sought to leave their imprint multitude ways, on cave walls, papyrus, etc. In ancient times, a cave painting wasn't shared widely like today's viral content, it was often witnessed by just a few. Thus, the intrinsic urge to craft art surely goes beyond mere pursuit of riches and acclaim.


Beyond the raw need to express and offer a window into our inner world, we yearn for others to discern the silent truths of our existence. Like the generations that preceded us, we aspire to leave behind a legacy and simultaneously, we can't help but contemplate: will the world recognize our sacrifices, the depth of our love, and the passion that fueled our creations, or will they be lost in the eternity of time?


This exhibition aims to spotlight the essence behind each artistic creation, underscoring that every piece tells a unique tale awaiting discovery.


Excitingly, the globally celebrated art critic, Tabish Khan, will grace our opening event on the 10th of November, delivering an insightful speech on the exhibition's theme.


Tabish Khan, a fervent advocate for making art universally accessible, is a renowned art critic entrenched in London's vibrant art scene. As the visual arts editor for Londonist and a regular contributor to Culture Whisper, he's a trusted voice, offering weekly top exhibition insights for FAD through his discerning column "What's Wrong with Art". Tabish's commitment extends beyond critique, he's a trustee for ArtCan, City & Guilds London Art School, and Discerning Eye — organizations dedicated to uplifting artists and curating seminal exhibitions.


Gallery Space:


Our gallery is located in the vibrant heart of the iconic Tower Bridge area in London. An elegant blend of historical richness and modern energy, our space serves as an extraordinary platform for artists and audiences alike.


Submission Guidelines:


To apply, email us three images of your work (three different pieces), each with its title, size in cm, medium, price, and a short biography of no more than 150 words. Email submissions should be sent to boomergallery@gmail.com.


Eligible media include, but are not limited to, paintings, sculptures, photography, installations, prints, textiles, illustrations, digital art, poems, etc. 


Application is free, but a £165 fee applies for each selected artist. This fee covers an extensive suite of benefits:


Printed catalogs, posters, and brochures

Admin support

Graphic designer services

Champagne & caviar at the opening event

Professional photographer to document the event

Hostess, security, and bartender services at the opening

Printing and framing for the artists who opt for that (printing and framing is included in the price). 


Our sales commission remains a modest 15%.


Printing and Framing Support:


If you're an accepted artist facing difficulties shipping your work to us, you can send us photos of your work. We'll print and frame them for you at no additional cost. Rest assured, we strive to match the quality of your original artwork as closely as possible.


Frame sizes available:


1. 32 x 32 cm

2. 30 x 40 cm

3. 40 x 50 cm


Important dates:


Application deadline: 5th November 2023

Artwork delivery date: 9th November 2023

Exhibition: 10th - 15th November 2023 

Opening event on 10th November, from 6:00 to 9:00 pm




This is a physical exhibition taking place in our iconic gallery space in the Tower Bridge district, London.




Champagne, Cocktails, and Caviar.




When applying, please include "Why Do You Do It" in the subject line of your email.


Good luck to all entrants!

Event date: 
November 10, 2023 to November 15, 2023
Boomer Gallery, 150 Tooley Street, SE1 2TU, London, Uk.

Entry Fee:

Fee Detail: 
Application is free, but a £165 fee applies for each selected artist. This fee covers an extensive suite of benefits.
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